MIKE HERRERA

Strategic and innovative digital marketing leader with over a decade of experience in growth strategy, demand generation, and multi-channel marketing. Expert in leveraging data-driven insights and growth hacking strategies to drive campaign performance and optimize ROI. Proven track record in leading cross-functional teams and collaborating with digital agencies to create targeted and personalized customer experiences. Adept at aligning marketing strategies with business objectives to enhance pipeline predictability and accelerate growth in competitive markets.

​

CORE COMPETENCIES

​

• Growth Strategy & Demand Generation

• Innovation and Experimentation in Marketing

• Pipeline Predictability & Budget Efficiency

• Marketing Automation & CRM Systems (Marketo, HubSpot, Salesforce)

• Campaign Performance Tracking & ROI Measurement

• Stakeholder and Cross-Functional Collaboration

• Paid Social, Paid Search, & Retargeting Management

• Webinars & Multi-Channel Campaigns

• AI Technology Utilization & Data-Driven Decision Making

• Communication & Leadership Skills

• Analytical Skills & Data Visualization (Tableau, Google Analytics)