MIKE HERRERA

I’m a results-driven marketing leader with over 12 years of experience in growth marketing, digital strategy, and demand generation. I help brands scale by creating and executing data-driven marketing strategies that drive pipeline growth, customer acquisition, and measurable revenue.

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Throughout my career, I’ve led high-performing teams, managed multimillion-dollar budgets, and delivered consistent results in competitive markets by leveraging AI, analytics, and automation to maximize ROI and optimize customer journeys.

 

KEY ACHIEVEMENTS

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• Increased website traffic by +60% and improved pipeline predictability by +25% through targeted growth strategies.

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• Boosted conversions +20% with a website redesign that enhanced user experience by +50%.

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• Drove a +70% YoY increase in qualified leads, contributing to over $1M in annualized revenue for key clients.

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• Reduced marketing costs by 81% while achieving record-breaking campaign performance through data-driven optimization.

 

I’m passionate about transforming brands through digital innovation—from scaling social and email campaigns to building automated systems that deliver predictable growth.

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CORE COMPETENCIES

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• Growth Strategy & Demand Generation

• Innovation and Experimentation in Marketing

• Pipeline Predictability & Budget Efficiency

• Marketing Automation & CRM Systems (Marketo, HubSpot, Salesforce)

• Campaign Performance Tracking & ROI Measurement

• Stakeholder and Cross-Functional Collaboration

• Paid Social, Paid Search, & Retargeting Management

• Webinars & Multi-Channel Campaigns

• AI Technology Utilization & Data-Driven Decision Making

• Communication & Leadership Skills

• Analytical Skills & Data Visualization (Tableau, Google Analytics)